Universität zu Köln

Zimmermann, Daniel ORCID: 0000-0003-3311-4138, Wehler, Anna and Kaspar, Kai ORCID: 0000-0002-5092-6798 (2022). Self-representation through avatars in digital environments. Curr. Psychol.. NEW YORK: SPRINGER. ISSN 1936-4733

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Abstract

Due to its prominent role in online social networks, avatar creation has become an important research topic in the field of computer-mediated communication. One main motive for creating avatars is the representation of one's own identity. Previous research indicates that avatar creation depends on the activity context for which the avatar is created. Though, studies comparing avatar creation for a wide variety of activity contexts are still missing. The present study addresses this empirical gap by examining (1) the self-representation of physical, demographical, and personality characteristics through avatars, (2) differences in self-representation between various online activity contexts, and (3) between-participant variance in ascribed personality traits. Participants attributed physical, demographical, and personality characteristics to their avatar for one of six online activity contexts and indicated the same characteristics for their actual and ideal selves. We analysed the data of 568 participants and found a high level of congruence between demographical/physical characteristics of the avatar, the actual self, and the ideal self. Furthermore, we found an idealised representation of the avatar's personality traits, which was affected by the specific activity context. Last, the between-participant variance in the avatar's personality traits was mainly larger than the variance in the ideal self but smaller than the variance in the actual self, indicating a link between avatar creation and social norms. These results deliver new insights into the strategies behind avatar creation in different contexts and build a basis for future research and practical implications for developers and designers of virtual worlds.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Zimmermann, Daniel UNSPECIFIED orcid.org/0000-0003-3311-4138 UNSPECIFIED Wehler, Anna UNSPECIFIED UNSPECIFIED UNSPECIFIED Kaspar, Kai UNSPECIFIED orcid.org/0000-0002-5092-6798 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-660000
DOI:	10.1007/s12144-022-03232-6
Journal or Publication Title:	Curr. Psychol.
Date:	2022
Publisher:	SPRINGER
Place of Publication:	NEW YORK
ISSN:	1936-4733
Language:	English
Faculty:	Faculty of Human Sciences
Divisions:	Weitere Institute, Arbeits- und Forschungsgruppen > Interdisziplinäres Zentrum für empirische LehrerInnen- und Unterrichtsforschung (IZeF)
Subjects:	Psychology Education
Uncontrolled Keywords:	Keywords Language SOCIAL MEDIA; GENDER; FACEBOOK; IDENTIFICATION; PERSONALITY; DISCREPANCY; NEUROTICISM; DIMENSIONS; ENGAGEMENT; BEHAVIORS Multiple languages Psychology, Multidisciplinary Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/66000