Gobrecht, Friederike and Marchand, Andre ORCID: 0000-0002-2531-9881
(2023).
The finitude of life-How mortality salience affects consumer behavior: A review.
J. Consum. Behav., 22 (1).
S. 199 - 217.
HOBOKEN:
WILEY.
ISSN 1479-1838
Abstract
The influence of mortality salience (MS) on consumer behavior has been well-established over the last 25 years. However, research findings have provided divergent insights with regard to the direction of its outcomes. This article provides a systematic review of the extant research stream thereby revealing how the differences are primarily due to the conceptualization and operationalization of MS. Based on a conceptual revision of MS, we suggest an extended definition of the concept. An extensive overview of empirical findings, together with a holistic presentation of influential factors, offers a foundation for further MS studies conducted in a consumer behavior context, concluding with an extensive research agenda.
Item Type: | Journal Article | ||||||||||||
Creators: |
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URN: | urn:nbn:de:hbz:38-668249 | ||||||||||||
DOI: | 10.1002/cb.2117 | ||||||||||||
Journal or Publication Title: | J. Consum. Behav. | ||||||||||||
Volume: | 22 | ||||||||||||
Number: | 1 | ||||||||||||
Page Range: | S. 199 - 217 | ||||||||||||
Date: | 2023 | ||||||||||||
Publisher: | WILEY | ||||||||||||
Place of Publication: | HOBOKEN | ||||||||||||
ISSN: | 1479-1838 | ||||||||||||
Language: | English | ||||||||||||
Faculty: | Unspecified | ||||||||||||
Divisions: | Unspecified | ||||||||||||
Subjects: | no entry | ||||||||||||
Uncontrolled Keywords: |
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URI: | http://kups.ub.uni-koeln.de/id/eprint/66824 |
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