Universität zu Köln

Gobrecht, Friederike and Marchand, Andre ORCID: 0000-0002-2531-9881 (2023). The finitude of life-How mortality salience affects consumer behavior: A review. J. Consum. Behav., 22 (1). S. 199 - 217. HOBOKEN: WILEY. ISSN 1479-1838

Full text not available from this repository.

Abstract

The influence of mortality salience (MS) on consumer behavior has been well-established over the last 25 years. However, research findings have provided divergent insights with regard to the direction of its outcomes. This article provides a systematic review of the extant research stream thereby revealing how the differences are primarily due to the conceptualization and operationalization of MS. Based on a conceptual revision of MS, we suggest an extended definition of the concept. An extensive overview of empirical findings, together with a holistic presentation of influential factors, offers a foundation for further MS studies conducted in a consumer behavior context, concluding with an extensive research agenda.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Gobrecht, Friederike UNSPECIFIED UNSPECIFIED UNSPECIFIED Marchand, Andre UNSPECIFIED orcid.org/0000-0002-2531-9881 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-668249
DOI:	10.1002/cb.2117
Journal or Publication Title:	J. Consum. Behav.
Volume:	22
Number:	1
Page Range:	S. 199 - 217
Date:	2023
Publisher:	WILEY
Place of Publication:	HOBOKEN
ISSN:	1479-1838
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language TERROR MANAGEMENT THEORY; SELF-ESTEEM; DEATH; TIME; MATERIALISM; CONSUMPTION; IMPACT; PERSPECTIVE; INSECURITY; THOUGHTS Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/66824