Universität zu Köln

Lehmann, Julian ORCID: 0000-0002-5940-1875, Recker, Jan ORCID: 0000-0002-2072-5792, Yoo, Youngjin ORCID: 0000-0001-8548-3475 and Rosenkranz, Christoph ORCID: 0000-0003-4286-4176 (2022). DESIGNING DIGITAL MARKET OFFERINGS: HOW DIGITAL VENTURES NAVIGATE THE TENSION BETWEEN GENERATIVE DIGITAL TECHNOLOGY AND THE CURRENT ENVIRONMENT. MIS Q., 46 (3). S. 1453 - 1483. MINNEAPOLIS: SOC INFORM MANAGE-MIS RES CENT. ISSN 0276-7783

Full text not available from this repository.

Abstract

Digital ventures must navigate a key tension as they design new digital market offerings-that is, products or services that are embodied in digital technologies or enabled by them. On the one hand, digital ventures pursue a vision that builds on what might be possible through the generative potential that digital technology offers; on the other hand, they face an environment in the here and now, with existing customer preferences, extant regulations, and legacy technology. Taking a designing view, we trace how six independent digital ventures in the German financial services industry dealt with this tension as they created their digital market offerings. Our findings suggest that digital ventures enact three designing mechanisms to resolve the tension: bounding the technology scope, transposing through digital objects, and probing the solution space. Through these mechanisms, digital ventures construct a buffer-one that has functional, material, and temporal dimensions-between the vision they gradually realize through their market offering and the here-and-now conditions of the environment that digital ventures enter.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Lehmann, Julian UNSPECIFIED orcid.org/0000-0002-5940-1875 UNSPECIFIED Recker, Jan UNSPECIFIED orcid.org/0000-0002-2072-5792 UNSPECIFIED Yoo, Youngjin UNSPECIFIED orcid.org/0000-0001-8548-3475 UNSPECIFIED Rosenkranz, Christoph UNSPECIFIED orcid.org/0000-0003-4286-4176 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-678472
DOI:	10.25300/MISQ/2022/16026
Journal or Publication Title:	MIS Q.
Volume:	46
Number:	3
Page Range:	S. 1453 - 1483
Date:	2022
Publisher:	SOC INFORM MANAGE-MIS RES CENT
Place of Publication:	MINNEAPOLIS
ISSN:	0276-7783
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language INNOVATION; SYSTEMS; ENTREPRENEURSHIP; PRODUCT; ORGANIZATIONS; MECHANISMS; CREATION; FINTECH; TRANSFORMATION; EFFECTUATION Multiple languages Computer Science, Information Systems; Information Science & Library Science; Management Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/67847