Fischer, Marc 
ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408
(2024).
Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
Management Science.
Catonsville, MD:
Institute of Management Sciences.
ISSN 0025-1909
Link to the document: http://doi.org/10.1287/mnsc.2022.00670
| Item Type: | Journal Article | ||||||||||||
| Creators: |
|
||||||||||||
| URN: | urn:nbn:de:hbz:38-737012 | ||||||||||||
| DOI: | 10.1287/mnsc.2022.00670 | ||||||||||||
| Journal or Publication Title: | Management Science | ||||||||||||
| Date: | 2024 | ||||||||||||
| Publisher: | Institute of Management Sciences | ||||||||||||
| Place of Publication: | Catonsville, MD | ||||||||||||
| ISSN: | 0025-1909 | ||||||||||||
| Language: | English | ||||||||||||
| Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||
| Subjects: | Economics | ||||||||||||
| Refereed: | Yes | ||||||||||||
| URI: | http://kups.ub.uni-koeln.de/id/eprint/73701 |
Downloads
Downloads per month over past year
Altmetric
Export
Actions (login required)
 |
View Item |