Universität zu Köln

Gensler, Sonja ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20 (1). pp. 112-141. TAYLOR & FRANCIS. ISSN 1086-4415

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Gensler, Sonja UNSPECIFIED orcid.org/0000-0001-5315-5311 UNSPECIFIED Völckner, Franziska UNSPECIFIED orcid.org/0000-0003-4835-6199 UNSPECIFIED Egger, Marc UNSPECIFIED UNSPECIFIED UNSPECIFIED Fischbach, Kai UNSPECIFIED orcid.org/0000-0001-5721-5369 UNSPECIFIED Schoder, Detlef UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-737093
DOI:	10.1080/10864415.2016.1061792
Journal or Publication Title:	International Journal of Electronic Commerce
Volume:	20
Number:	1
Page Range:	pp. 112-141
Date:	2015
Publisher:	TAYLOR & FRANCIS
ISSN:	1086-4415
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects:	Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/73709