Spann, Martin, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J.
(2015).
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Management science: Journal of the Institute for Operations Research and the Management Sciences, 34 (2).
pp. 235-249.
INFORMS.
ISSN 1526-5501
Link to the document: https://www.jstor.org/stable/24544960?seq=1
Item Type: | Journal Article | ||||||||||||||||
Creators: |
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URN: | urn:nbn:de:hbz:38-751689 | ||||||||||||||||
Journal or Publication Title: | Management science: Journal of the Institute for Operations Research and the Management Sciences | ||||||||||||||||
Volume: | 34 | ||||||||||||||||
Number: | 2 | ||||||||||||||||
Page Range: | pp. 235-249 | ||||||||||||||||
Date: | 2015 | ||||||||||||||||
Publisher: | INFORMS | ||||||||||||||||
ISSN: | 1526-5501 | ||||||||||||||||
Language: | English | ||||||||||||||||
Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||||||
Divisions: | Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research | ||||||||||||||||
Subjects: | Economics | ||||||||||||||||
Refereed: | Yes | ||||||||||||||||
URI: | http://kups.ub.uni-koeln.de/id/eprint/75168 |
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