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Journal Article
Kokkoris, Michail, Hoelzl, Erik 
ORCID: 0000-0002-5135-4728, Alos-Ferrer, Carlos ORCID: 0000-0002-1668-9784 and Ayelet Gneezy, Vlad Griskevicius
(2017).
Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction.
Advances in consumer research, 45.
pp. 264-269.
Association for Consumer Research.
ISSN 0098-9258