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Journal Article

Loebbecke, Claudia, Oberschulte, Franziska and Boboschko, Irina (2021). Mass Media Deploying Digital Personalization: An Empirical Investigation. JMM-Int. J. Media Manag., 23 (3-4). S. 176 - 204. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1424-1250

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