Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 1.

Journal Article

Bruno, Hernan A., Cebollada, Javier ORCID: 0000-0001-8645-0456 and Chintagunta, Pradeep K. (2018). Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci., 37 (4). S. 631 - 649. CATONSVILLE: INFORMS. ISSN 1526-548X

This list was generated on Tue Oct 15 17:45:23 2024 CEST.