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Eisingerich, Andreas B., Marchand, Andre ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin (2019). Hook vs. hope: How to enhance customer engagement through gamification. Int. J. Res. Mark., 36 (2). S. 200 - 216. AMSTERDAM: ELSEVIER. ISSN 1873-8001