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Journal Article
Eisingerich, Andreas B., Marchand, Andre 
ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin
(2019).
Hook vs. hope: How to enhance customer engagement through gamification.
Int. J. Res. Mark., 36 (2).
S. 200 - 216.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001