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Journal Article
Donthu, Naveen, Reinartz, Werner, Kumar, Satish and Pattnaik, Debidutta ORCID: 0000-0001-6180-0499
(2021).
A retrospective review of the first 35 years of the International Journal of Research in Marketing.
Int. J. Res. Mark., 38 (1).
S. 232 - 270.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001