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Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2016). Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis. Journal of Marketing Research, 53 (4). pp. 515-534. Sage Publishing. ISSN 0022-2437

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