Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: 2016
Number of items: 1.

2016

Fischer, Marc, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Manage. Sci., 62 (1). S. 197 - 216. CATONSVILLE: INFORMS. ISSN 1526-5501

This list was generated on Thu Apr 18 04:54:19 2024 CEST.