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Journal Article

Fischer, Marc, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Manage. Sci., 62 (1). S. 197 - 216. CATONSVILLE: INFORMS. ISSN 1526-5501

This list was generated on Thu Oct 21 02:46:53 2021 CEST.