Universität zu Köln

Journal Article

Bruce, Norris, I, Becker, Maren and Reinartz, Werner ORCID: 0000-0002-2440-3117 (2020). Communicating Brands in Television Advertising. J. Mark. Res., 57 (2). S. 236 - 257. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Donthu, Naveen, Reinartz, Werner, Kumar, Satish and Pattnaik, Debidutta ORCID: 0000-0001-6180-0499 (2021). A retrospective review of the first 35 years of the International Journal of Research in Marketing. Int. J. Res. Mark., 38 (1). S. 232 - 270. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Han, Simeng, Reinartz, Werner ORCID: 0000-0002-2440-3117 and Skiera, Bernd ORCID: 0000-0001-9285-2013 (2021). Capturing Retailers' Brand and Customer Focus. J. Retail., 97 (4). S. 582 - 597. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-3271

Kaeuferle, Monika and Reinartz, Werner ORCID: 0000-0002-2440-3117 (2015). Distributing through multiple channels in industrial wholesaling: how many and how much? J. Acad. Mark. Sci., 43 (6). S. 746 - 768. NEW YORK: SPRINGER. ISSN 1552-7824

Kannan, P. K., Reinartz, Werner ORCID: 0000-0002-2440-3117 and Verhoef, Peter C. (2016). The path to purchase and attribution modeling: Introduction to special section. Int. J. Res. Mark., 33 (3). S. 449 - 457. AMSTERDAM: ELSEVIER SCIENCE BV. ISSN 1873-8001

Kopalle, Praveen K., Gangwar, Manish ORCID: 0000-0003-0661-5922, Kaplan, Andreas ORCID: 0000-0002-5016-0841, Ramachandran, Divya, Reinartz, Werner and Rindfleisch, Aric (2022). Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. Int. J. Res. Mark., 39 (2). S. 522 - 541. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Kumar, V. and Reinartz, Werner ORCID: 0000-0002-2440-3117 (2016). Creating Enduring Customer Value. J. Mark., 80 (6). S. 36 - 69. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Reinartz, Werner ORCID: 0000-0002-2440-3117, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika (2019). The impact of digital transformation on the retailing value chain. Int. J. Res. Mark., 36 (3). S. 350 - 367. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Venkatesan, Rajkumar, Bleier, Alexander, Reinartz, Werner ORCID: 0000-0002-2440-3117 and Ravishanker, Nalini (2019). Improving customer profit predictions with customer mindset metrics through multiple overimputation. J. Acad. Mark. Sci., 47 (5). S. 771 - 795. NEW YORK: SPRINGER. ISSN 1552-7824