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Number of items: 4.

Journal Article

Fischer, Marc, Voelckner, Franziska and Sattler, Henrik (2010). How Important Are Brands? A Cross-Category, Cross-Country Study. J. Mark. Res., 47 (5). S. 823 - 840. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

Sattler, Henrik, Voelckner, Franziska, Riediger, Claudia and Ringle, Christian M. (2010). The impact of brand extension success drivers on brand extension price premiums. Int. J. Res. Mark., 27 (4). S. 319 - 329. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Voelckner, Franziska, Sattler, Henrik, Hennig-Thurau, Thorsten and Ringle, Christian M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. J. Serv. Res., 13 (4). S. 379 - 397. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

This list was generated on Wed Apr 24 02:02:25 2024 CEST.