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Jump to: 2019 | 2010
Number of items: 4.

2019

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

2010

Fischer, Marc, Voelckner, Franziska and Sattler, Henrik (2010). How Important Are Brands? A Cross-Category, Cross-Country Study. J. Mark. Res., 47 (5). S. 823 - 840. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Sattler, Henrik, Voelckner, Franziska, Riediger, Claudia and Ringle, Christian M. (2010). The impact of brand extension success drivers on brand extension price premiums. Int. J. Res. Mark., 27 (4). S. 319 - 329. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Voelckner, Franziska, Sattler, Henrik, Hennig-Thurau, Thorsten and Ringle, Christian M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. J. Serv. Res., 13 (4). S. 379 - 397. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

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