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Journal Article

Spann, Martin ORCID: 0000-0003-4645-3913, Fischer, Marc and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci., 34 (2). S. 235 - 250. CATONSVILLE: INFORMS. ISSN 1526-548X

Spann, Martin ORCID: 0000-0003-4645-3913, Fischer, Marc and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci., 34 (2). S. 235 - 250. CATONSVILLE: INFORMS. ISSN 1526-548X

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