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Journal Article
Spann, Martin 
ORCID: 0000-0003-4645-3913, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J.
(2015).
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Marketing science, 34 (2).
235 -250.
CATONSVILLE:
INFORMS.
ISSN 1526-548X