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Jump to: 2022 | 2021 | 2019
Number of items: 4.

2022

Wichmann, Julian R. K., Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2022). The Platformization of Brands. J. Mark., 86 (1). S. 109 - 132. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

2021

Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika (2021). Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations. J. Interact. Mark., 56. S. 18 - 41. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

2019

Becker, Maren, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2019). Does It Pay to Be Real? Understanding Authenticity in TV Advertising. J. Mark., 83 (1). S. 24 - 51. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Reinartz, Werner ORCID: 0000-0002-2440-3117, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika (2019). The impact of digital transformation on the retailing value chain. Int. J. Res. Mark., 36 (3). S. 350 - 367. AMSTERDAM: ELSEVIER. ISSN 1873-8001

This list was generated on Thu Mar 28 10:21:54 2024 CET.