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Journal Article

Becker, Maren, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Reinartz, Werner J. (2019). Does It Pay to Be Real? Understanding Authenticity in TV Advertising. J. Mark., 83 (1). S. 24 - 51. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Reinartz, Werner ORCID: 0000-0002-2440-3117, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika (2019). The impact of digital transformation on the retailing value chain. Int. J. Res. Mark., 36 (3). S. 350 - 367. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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