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- University Structure (6133)
- Faculty of Management, Economy and Social Sciences (705)
- Seminar für Allg. BWL, Handel und Kundenmanagement (3)
- Faculty of Management, Economy and Social Sciences (705)
Number of items at this level: 3.
Becker, Maren
(2017).
Advertising effectiveness: the role of content.
PhD thesis, Universität zu Köln.
Ptok, Annette
(2017).
Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness.
PhD thesis, Universität zu Köln.
Serafin, Marcin
(2015).
The Temporal Structures of the Economy:
The Working Day of Taxi Drivers in Warsaw.
PhD thesis, Universität zu Köln.