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- University Structure (6133)
- Faculty of Management, Economy and Social Sciences (705)
- Seminar für Allg. BWL, Handel und Kundenmanagement (3)
- Faculty of Management, Economy and Social Sciences (705)
Number of items at this level: 3.
2017
Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln.
Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln.
2015
Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln.