 | Up a level |
- University Structure (19681)
- Faculty of Management, Economics and Social Sciences (628)
- Business Administration (385)
- Marketing (11)
- Professorship for Business Administration, Marketing and Market Research (6)
- Marketing (11)
- Business Administration (385)
- Faculty of Management, Economics and Social Sciences (628)
B
Backhaus, Max Philipp
(2016).
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity.
PhD thesis, Universität zu Köln.
H
Heyke, Katja
(2001).
Kommunikationspolitik wissenschaftlicher Bibliotheken - dargestellt am Beispiel des Kölner Literaturdienstes der Universitäts- und Stadtbibliothek Köln.
Masters thesis, Universität zu Köln.
L
Lennartz, Eric Michael
(2016).
Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles.
PhD thesis, Universität zu Köln.
S
Stäbler, Samuel
(2018).
Three Essays on the Positive and Negative Consequences of Corporate Social Responsibility and Irresponsibility.
PhD thesis, Universität zu Köln.
Scheel-Kopeinig, Sabine
(2010).
Aufsätze zur Selbstselektion und zum Messemanagement.
PhD thesis, Universität zu Köln.
W
Wagner, Nils
(2011).
A Descriptive and Normative Analysis of Marketing Budgeting.
PhD thesis, Universität zu Köln.