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- University Structure (19681)
- Faculty of Management, Economics and Social Sciences (628)
- Business Administration (385)
- Marketing (11)
- Professorship for Business Administration, Marketing and Market Research (6)
- Marketing (11)
- Business Administration (385)
- Faculty of Management, Economics and Social Sciences (628)
Thesis
Stäbler, Samuel
(2018).
Three Essays on the Positive and Negative Consequences of Corporate Social Responsibility and Irresponsibility.
PhD thesis, Universität zu Köln.
Lennartz, Eric Michael
(2016).
Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles.
PhD thesis, Universität zu Köln.
Backhaus, Max Philipp
(2016).
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity.
PhD thesis, Universität zu Köln.
Wagner, Nils
(2011).
A Descriptive and Normative Analysis of Marketing Budgeting.
PhD thesis, Universität zu Köln.
Scheel-Kopeinig, Sabine
(2010).
Aufsätze zur Selbstselektion und zum Messemanagement.
PhD thesis, Universität zu Köln.
Heyke, Katja
(2001).
Kommunikationspolitik wissenschaftlicher Bibliotheken - dargestellt am Beispiel des Kölner Literaturdienstes der Universitäts- und Stadtbibliothek Köln.
Masters thesis, Universität zu Köln.