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Journal Article

Donthu, Naveen, Reinartz, Werner, Kumar, Satish and Pattnaik, Debidutta ORCID: 0000-0001-6180-0499 (2021). A retrospective review of the first 35 years of the International Journal of Research in Marketing. Int. J. Res. Mark., 38 (1). S. 232 - 270. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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