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Journal Article

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Himme, Alexander ORCID: 0000-0001-6256-7529 (2018). When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship. J. Mark., 82 (3). S. 1 - 25. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7185

Fischer, Marc ORCID: 0000-0002-9012-2292 and Himme, Alexander ORCID: 0000-0001-6256-7529 (2017). The financial brand value chain: How brand investments contribute to the financial health of firms. Int. J. Res. Mark., 34 (1). 137 - 154. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Himme, Alexander ORCID: 0000-0001-6256-7529 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2014). Drivers of the cost of capital: The joint role of non-financial metrics. Int. J. Res. Mark., 31 (2). 224 - 239. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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