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Fischer, Marc 
ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408
(2024).
Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
Management Science.
Catonsville, MD:
Institute of Management Sciences.
ISSN 0025-1909