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Fischer, Marc ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408 (2024). Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View. Management Science. Catonsville, MD: Institute of Management Sciences. ISSN 0025-1909

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