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Journal Article

Hirche, Martin ORCID: 0000-0002-1593-8486, Farris, Paul W., Greenacre, Luke, Quan, Yiran and Wei, Susan (2021). Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship. J. Retail., 97 (4). S. 697 - 715. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-3271

Hirche, Martin ORCID: 0000-0002-1593-8486, Greenacre, Luke, Nenycz-Thiel, Magda, Loose, Simone and Lockshin, Larry ORCID: 0000-0003-4948-7326 (2021). SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data. J. Retail. Consum. Serv., 61. OXFORD: ELSEVIER SCI LTD. ISSN 1873-1384

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