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Journal Article

Fritze, Martin P., Marchand, Andre ORCID: 0000-0002-2531-9881, Eisingerich, Andreas B. and Benkenstein, Martin (2020). Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership. J. Serv. Res., 23 (3). S. 368 - 386. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

Eisingerich, Andreas B., Marchand, Andre ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin (2019). Hook vs. hope: How to enhance customer engagement through gamification. Int. J. Res. Mark., 36 (2). S. 200 - 216. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Marchand, Andre ORCID: 0000-0002-2531-9881, Paul, Michael, Hennig-Thurau, Thorsten and Puchner, Georg (2017). How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms. J. Serv. Res., 20 (2). S. 105 - 120. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. Int. J. Res. Mark., 34 (2). S. 336 - 355. AMSTERDAM: ELSEVIER. ISSN 1873-8001

This list was generated on Tue Jan 18 08:46:27 2022 CET.