Weidenbörner, Vincent ORCID: 0000-0003-2447-7228, Steinberg Schulten, Simon ORCID: 0009-0001-4733-8768 and Reinartz, Werner J. ORCID: 0000-0002-2440-3117 (2026). Print oder Digital? Was zwei Feldstudien über die Zukunft des Prospekts zeigen. ['eprint_fieldopt_monograph_type_preprint' not defined].

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Item Type: Monograph (['eprint_fieldopt_monograph_type_preprint' not defined])
Creators:
Creators
Email
ORCID
ORCID Put Code
Weidenbörner, Vincent
weidenboerner@wiso.uni-koeln.de
https://orcid.org/0000-0003-2447-7228
UNSPECIFIED
Steinberg Schulten, Simon
schulten@wiso.uni-koeln.de
https://orcid.org/0009-0001-4733-8768
UNSPECIFIED
Reinartz, Werner J.
reinartz@wiso.uni-koeln.de
https://orcid.org/0000-0002-2440-3117
UNSPECIFIED
URN: urn:nbn:de:hbz:38-815040
Number of Pages: 7
Date: 2026
Language: German
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Retailing and Customer Management
Subjects: Management and auxiliary services
Refereed: No
URI: http://kups.ub.uni-koeln.de/id/eprint/81504

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