Universität zu Köln

Weidenbörner, Vincent ORCID: 0000-0003-2447-7228, Steinberg Schulten, Simon ORCID: 0009-0001-4733-8768 and Reinartz, Werner J. ORCID: 0000-0002-2440-3117 (2026). Print oder Digital? Was zwei Feldstudien über die Zukunft des Prospekts zeigen. ['eprint_fieldopt_monograph_type_preprint' not defined].

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Item Type:	Monograph (['eprint_fieldopt_monograph_type_preprint' not defined])
Creators:	Creators Email ORCID ORCID Put Code Weidenbörner, Vincent weidenboerner@wiso.uni-koeln.de https://orcid.org/0000-0003-2447-7228 UNSPECIFIED Steinberg Schulten, Simon schulten@wiso.uni-koeln.de https://orcid.org/0009-0001-4733-8768 UNSPECIFIED Reinartz, Werner J. reinartz@wiso.uni-koeln.de https://orcid.org/0000-0002-2440-3117 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-815040
Number of Pages:	7
Date:	2026
Language:	German
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Retailing and Customer Management
Subjects:	Management and auxiliary services
Refereed:	No
URI:	http://kups.ub.uni-koeln.de/id/eprint/81504