Universität zu Köln

Fritze, Martin P., Eisingerich, Andreas B. and Benkenstein, Martin (2019). Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies. Electron. Commer. Res., 19 (2). S. 311 - 338. DORDRECHT: SPRINGER. ISSN 1572-9362

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Abstract

A significant body of research has examined the importance of material possession attachment and its influence on consumer behavior. Critical questions, however, remain with regard to the extent to which, and if at all, consumers form instantaneous possession attachment in electronic commerce. In this research, we conducted one quasi-experimental field study and one scenario-based online experiment to examine the endowment effect (EE) for digital services. The current findings demonstrate that consumers become instantaneously attached to and are reluctant to give up digital services once they have obtained them. Two main explanations of the EE in electronic commerce are investigated. Critically, the results show that the psychological processes underlying the effect differ between utilitarian and hedonic digital services. Proprietary feelings towards utilitarian digital services occur due to loss aversion, whereas proprietary feelings towards hedonic digital services reflect the consumer's conscious self-relatedness to the digital service.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Fritze, Martin P. UNSPECIFIED UNSPECIFIED UNSPECIFIED Eisingerich, Andreas B. UNSPECIFIED UNSPECIFIED UNSPECIFIED Benkenstein, Martin UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-147177
DOI:	10.1007/s10660-018-9309-8
Journal or Publication Title:	Electron. Commer. Res.
Volume:	19
Number:	2
Page Range:	S. 311 - 338
Date:	2019
Publisher:	SPRINGER
Place of Publication:	DORDRECHT
ISSN:	1572-9362
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language EDITORIAL SPECIAL-ISSUE; PSYCHOLOGICAL OWNERSHIP; LOSS AVERSION; SELF; COMMERCE; MATERIALISM; CUSTOMERS; MODEL; STATE Multiple languages Business; Management Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/14717