Bartke, Simon, Friedl, Andreas, Gelhaar, Felix and Reh, Laura (2017). Social comparison nudges - Guessing the norm increases charitable giving. Econ. Lett., 152. S. 73 - 76. LAUSANNE: ELSEVIER SCIENCE SA. ISSN 1873-7374
Full text not available from this repository.Abstract
Social comparison nudges that employ descriptive norms were found to increase charitable giving. This paper finds that individuals who receive a descriptive norm donate significantly more when they have to guess the descriptive norm beforehand. We argue that guessing draws attention to the norm and therefore increases its effectiveness. Our results suggest that the effectiveness of nudges that use descriptive norms depends on how the a priori beliefs about the descriptive norm are updated. (C) 2017 Elsevier B.V. All rights reserved.
Item Type: | Journal Article | ||||||||||||||||||||
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URN: | urn:nbn:de:hbz:38-238463 | ||||||||||||||||||||
DOI: | 10.1016/j.econlet.2016.12.023 | ||||||||||||||||||||
Journal or Publication Title: | Econ. Lett. | ||||||||||||||||||||
Volume: | 152 | ||||||||||||||||||||
Page Range: | S. 73 - 76 | ||||||||||||||||||||
Date: | 2017 | ||||||||||||||||||||
Publisher: | ELSEVIER SCIENCE SA | ||||||||||||||||||||
Place of Publication: | LAUSANNE | ||||||||||||||||||||
ISSN: | 1873-7374 | ||||||||||||||||||||
Language: | English | ||||||||||||||||||||
Faculty: | Unspecified | ||||||||||||||||||||
Divisions: | Unspecified | ||||||||||||||||||||
Subjects: | no entry | ||||||||||||||||||||
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Refereed: | Yes | ||||||||||||||||||||
URI: | http://kups.ub.uni-koeln.de/id/eprint/23846 |
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