Universität zu Köln

Venkatesan, Rajkumar, Bleier, Alexander, Reinartz, Werner ORCID: 0000-0002-2440-3117 and Ravishanker, Nalini (2019). Improving customer profit predictions with customer mindset metrics through multiple overimputation. J. Acad. Mark. Sci., 47 (5). S. 771 - 795. NEW YORK: SPRINGER. ISSN 1552-7824