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Journal Article
Venkatesan, Rajkumar, Bleier, Alexander, Reinartz, Werner 
ORCID: 0000-0002-2440-3117 and Ravishanker, Nalini
(2019).
Improving customer profit predictions with customer mindset metrics through multiple overimputation.
J. Acad. Mark. Sci., 47 (5).
S. 771 - 795.
NEW YORK:
SPRINGER.
ISSN 1552-7824