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Number of items: 2.
Bruno, Pascal, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska
(2017).
Temperature and emotions: Effects of physical temperature on responses to emotional advertising.
Int. J. Res. Mark., 34 (1).
S. 302 - 321.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal
(2019).
Brand Positioning Based on Brand Image-Country Image Fit.
Mark. Sci., 38 (3).
S. 516 - 539.
CATONSVILLE:
INFORMS.
ISSN 1526-548X