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Number of items: 2.

Journal Article

Bruno, Pascal, Melnyk, Valentyna ORCID: 0000-0003-4963-4584 and Voelckner, Franziska (2017). Temperature and emotions: Effects of physical temperature on responses to emotional advertising. Int. J. Res. Mark., 34 (1). S. 302 - 321. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

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