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2015
Gensler, Sonja 
ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef
(2015).
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.
International Journal of Electronic Commerce, 20 (1).
pp. 112-141.
TAYLOR & FRANCIS.
ISSN 1086-4415