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Journal Article
Gensler, Sonja, Voelckner, Franziska, Egger, Marc, Fischbach, Kai 
ORCID: 0000-0001-5721-5369 and Schoder, Detlef
(2016).
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.
Int. J. Electron. Commer., 20 (1).
S. 112 - 142.
ABINGDON:
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
ISSN 1557-9301