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Journal Article

Eisingerich, Andreas B., Marchand, Andre ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin (2019). Hook vs. hope: How to enhance customer engagement through gamification. Int. J. Res. Mark., 36 (2). S. 200 - 216. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Fritze, Martin P., Eisingerich, Andreas B. and Benkenstein, Martin (2019). Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies. Electron. Commer. Res., 19 (2). S. 311 - 338. DORDRECHT: SPRINGER. ISSN 1572-9362

Fritze, Martin P., Marchand, Andre ORCID: 0000-0002-2531-9881, Eisingerich, Andreas B. and Benkenstein, Martin (2020). Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership. J. Serv. Res., 23 (3). S. 368 - 386. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

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