Universität zu Köln

Journal Article

Clement, Michel ORCID: 0000-0001-6769-6709, Wu, Steven and Fischer, Marc ORCID: 0000-0002-9012-2292 (2014). Empirical generalizations of demand and supply dynamics for movies. Int. J. Res. Mark., 31 (2). 207 - 224. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2016). Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis. J. Mark. Res., 53 (4). 515 - 535. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7193

Fischer, Marc ORCID: 0000-0002-9012-2292 (2019). Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. Mark. Sci., 38 (2). 343 - 360. CATONSVILLE: INFORMS. ISSN 1526-548X

Fischer, Marc ORCID: 0000-0002-9012-2292 and Himme, Alexander ORCID: 0000-0001-6256-7529 (2017). The financial brand value chain: How brand investments contribute to the financial health of firms. Int. J. Res. Mark., 34 (1). 137 - 154. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Fischer, Marc ORCID: 0000-0002-9012-2292, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Manage. Sci., 62 (1). 197 - 216. CATONSVILLE: INFORMS. ISSN 1526-5501

Fischer, Marc, Voelckner, Franziska and Sattler, Henrik (2010). How Important Are Brands? A Cross-Category, Cross-Country Study. J. Mark. Res., 47 (5). S. 823 - 840. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7193

Fischer, Marc ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408 (2024). Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View. Management Science. Catonsville, MD: Institute of Management Sciences. ISSN 0025-1909

Gruenwald, Viktor, Ivanyi, Philipp ORCID: 0000-0002-2862-7302, Hermes, Barbara, Tuchscherer, Armin, Pink, Daniel, Bauer, Sebastian ORCID: 0000-0001-5949-8120, Lindner, Lars, Augustin, Marinela, Blocks, Andreas, Richter, Stephan, Reichardt, Peter, Crysandt, Martina, Hipper, Annette and Fischer, Marc (2020). A Randomized Phase II Study of Durvalumab and Tremelimumab Compared to Doxorubicin in Patients with Advanced or Metastatic Soft Tissue Sarcoma (Medisarc, AIO-STS-0415). Oncol. Res. Treat., 43. S. 173 - 174. BASEL: KARGER. ISSN 2296-5262

Himme, Alexander ORCID: 0000-0001-6256-7529 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2014). Drivers of the cost of capital: The joint role of non-financial metrics. Int. J. Res. Mark., 31 (2). 224 - 239. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Pastorello, Gilberto ORCID: 0000-0002-9387-3702, Trotta, Carlo ORCID: 0000-0001-6377-0262, Canfora, Eleonora, Chu, Housen ORCID: 0000-0002-8131-4938, Christianson, Danielle, Cheah, You-Wei, Poindexter, Cristina, Chen, Jiquan, Elbashandy, Abdelrahman, Humphrey, Marty, Isaac, Peter, Polidori, Diego, Ribeca, Alessio, van Ingen, Catharine, Zhang, Leiming, Amiro, Brian, Ammann, Christof, Arain, M. Altaf ORCID: 0000-0002-1433-5173, Ardo, Jonas ORCID: 0000-0002-9318-0973, Arkebauer, Timothy, Arndt, Stefan K., Arriga, Nicola ORCID: 0000-0001-5321-3497, Aubinet, Marc, Aurela, Mika ORCID: 0000-0002-4046-7225, Baldocchi, Dennis, Barr, Alan, Beamesderfer, Eric ORCID: 0000-0002-7513-7349, Marchesini, Luca Belelli ORCID: 0000-0001-8408-4675, Bergeron, Onil, Beringer, Jason ORCID: 0000-0002-4619-8361, Bernhofer, Christian, Berveiller, Daniel, Billesbach, Dave, Black, Thomas Andrew, Blanken, Peter D., Bohrer, Gil, Boike, Julia, Bolstad, Paul V., Bonal, Damien, Bonnefond, Jean-Marc, Bowling, David R., Bracho, Rosvel, Brodeur, Jason ORCID: 0000-0001-7118-8360, Bruemmer, Christian, Buchmann, Nina ORCID: 0000-0003-0826-2980, Burban, Benoit, Burns, Sean P., Buysse, Pauline, Cale, Peter, Cavagna, Mauro, Cellier, Pierre, Chen, Shiping, Chini, Isaac, Christensen, Torben R., Cleverly, James ORCID: 0000-0002-2731-7150, Collalti, Alessio ORCID: 0000-0002-4980-8487, Consalvo, Claudia, Cook, Bruce D., Cook, David, Coursolle, Carole, Cremonese, Edoardo, Curtis, Peter S., D'Andrea, Ettore, da Rocha, Humberto, Dai, Xiaoqin, Davis, Kenneth J., De Cinti, Bruno, de Grandcourt, Agnes, De Ligne, Anne, De Oliveira, Raimundo C., Delpierre, Nicolas, Desai, Ankur R., Di Bella, Carlos Marcelo, di Tommasi, Paul, Dolman, Han, Domingo, Francisco, Dong, Gang, Dore, Sabina, Duce, Pierpaolo, Dufrene, Eric, Dunn, Allison, Dusek, Jiri, Eamus, Derek, Eichelmann, Uwe, ElKhidir, Hatim Abdalla M., Eugster, Werner ORCID: 0000-0001-6067-0741, Ewenz, Cacilia M., Ewers, Brent, Famulari, Daniela, Fares, Silvano ORCID: 0000-0002-1990-0928, Feigenwinter, Iris, Feitz, Andrew, Fensholt, Rasmus ORCID: 0000-0003-3067-4527, Filippa, Gianluca, Fischer, Marc, Frank, John, Galvagno, Marta, Gharun, Mana, Gianelle, Damiano, Gielen, Bert, Gioli, Beniamino, Gitelson, Anatoly, Goded, Ignacio, Goeckede, Mathias ORCID: 0000-0003-2833-8401, Goldstein, Allen H., Gough, Christopher M., Goulden, Michael L., Graf, Alexander ORCID: 0000-0003-4870-7622, Griebel, Anne, Gruening, Carsten, Gruenwald, Thomas, Hammerle, Albin, Han, Shijie, Han, Xingguo, Hansen, Birger Ulf, Hanson, Chad, Hatakka, Juha, He, Yongtao, Hehn, Markus, Heinesch, Bernard, Hinko-Najera, Nina, Hoertnagl, Lukas, Hutley, Lindsay ORCID: 0000-0001-5533-9886, Ibrom, Andreas, Ikawa, Hiroki, Jackowicz-Korczynski, Marcin, Janous, Dalibor, Jans, Wilma, Jassal, Rachhpal, Jiang, Shicheng, Kato, Tomomichi, Khomik, Myroslava, Klatt, Janina, Knohl, Alexander, Knox, Sara, Kobayashi, Hideki, Koerber, Georgia ORCID: 0000-0002-3609-477X, Kolle, Olaf, Kosugi, Yoshiko, Kotani, Ayumi, Kowalski, Andrew, Kruijt, Bart, Kurbatova, Julia, Kutsch, Werner L., Kwon, Hyojung, Launiainen, Samuli, Laurila, Tuomas, Law, Bev, Leuning, Ray, Li, Yingnian, Liddell, Michael, Limousin, Jean-Marc, Lion, Marryanna, Liska, Adam J., Lohila, Annalea ORCID: 0000-0003-3541-672X, Lopez-Ballesteros, Ana ORCID: 0000-0003-0609-360X, Lopez-Blanco, Efren ORCID: 0000-0002-3796-8408, Loubet, Benjamin, Loustau, Denis, Lucas-Moffat, Antje ORCID: 0000-0003-1307-2065, Lueers, Johannes, Ma, Siyan, Macfarlane, Craig, Magliulo, Vincenzo, Maier, Regine, Mammarella, Ivan ORCID: 0000-0002-8516-3356, Manca, Giovanni, Marcolla, Barbara, Margolis, Hank A., Marras, Serena, Massman, William, Mastepanov, Mikhail ORCID: 0000-0002-5543-0302, Matamala, Roser, Matthes, Jaclyn Hatala, Mazzenga, Francesco, McCaughey, Harry, McHugh, Ian, McMillan, Andrew M. S., Merbold, Lutz, Meyer, Wayne, Meyers, Tilden, Miller, Scott D., Minerbi, Stefano, Moderow, Uta, Monson, Russell K., Montagnani, Leonardo ORCID: 0000-0003-2957-9071, Moore, Caitlin E., Moors, Eddy, Moreaux, Virginie, Moureaux, Christine, Munger, J. William, Nakai, Taro ORCID: 0000-0002-6107-0614, Neirynck, Johan ORCID: 0000-0002-7349-3614, Nesic, Zoran, Nicolini, Giacomo, Noormets, Asko, Northwood, Matthew, Nosetto, Marcelo, Nouvellon, Yann ORCID: 0000-0003-1920-3847, Novick, Kimberly, Oechel, Walter, Olesen, Jorgen Eivind, Ourcival, Jean-Marc, Papuga, Shirley A., Parmentier, Frans-Jan, Paul-Limoges, Eugenie, Pavelka, Marian, Peichl, Matthias ORCID: 0000-0002-9940-5846, Pendall, Elise, Phillips, Richard P., Pilegaard, Kim, Pirk, Norbert, Posse, Gabriela, Powell, Thomas, Prasse, Heiko, Prober, Suzanne M., Rambal, Serge, Rannik, Ullar, Raz-Yaseef, Naama, Reed, David, de Dios, Victor Resco ORCID: 0000-0002-5721-1656, Restrepo-Coupe, Natalia, Reverter, Borja R., Roland, Marilyn, Sabbatini, Simone, Sachs, Torsten, Saleska, Scott R., Sanchez-Canete, Enrique P., Sanchez-Mejia, Zulia M., Schmid, Hans Peter, Schmidt, Marius, Schneider, Karl, Schrader, Frederik, Schroder, Ivan, Scott, Russell L., Sedlak, Pavel ORCID: 0000-0002-1852-1758, Serrano-Ortiz, Penelope, Shao, Changliang, Shi, Peili, Shironya, Ivan, Siebicke, Lukas, Sigut, Ladislav ORCID: 0000-0003-1951-4100, Silberstein, Richard, Sirca, Costantino, Spano, Donatella, Steinbrecher, Rainer, Stevens, Robert M., Sturtevant, Cove, Suyker, Andy, Tagesson, Torbern, Takanashi, Satoru, Tang, Yanhong, Tapper, Nigel, Thom, Jonathan, Tiedemann, Frank, Tomassucci, Michele, Tuovinen, Juha-Pekka ORCID: 0000-0001-7857-036X, Urbanski, Shawn, Valentini, Riccardo, van der Molen, Michiel, van Gorsel, Eva, van Huissteden, Ko, Varlagin, Andrej ORCID: 0000-0002-2549-5236, Verfaillie, Joseph, Vesala, Timo, Vincke, Caroline, Vitale, Domenico, Vygodskaya, Natalia, Walker, Jeffrey P., Walter-Shea, Elizabeth, Wang, Huimin, Weber, Robin, Westermann, Sebastian ORCID: 0000-0003-0514-4321, Wille, Christian, Wofsy, Steven, Wohlfahrt, Georg ORCID: 0000-0003-3080-6702, Wolf, Sebastian, Woodgate, William, Li, Yuelin, Zampedri, Roberto, Zhang, Junhui, Zhou, Guoyi, Zona, Donatella, Agarwal, Deb, Biraud, Sebastien, Torn, Margaret ORCID: 0000-0002-8174-0099 and Papale, Dario ORCID: 0000-0001-5170-8648 (2020). The FLUXNET2015 dataset and the ONEFlux processing pipeline for eddy covariance data. Sci. Data, 7 (1). LONDON: NATURE PUBLISHING GROUP. ISSN 2052-4463

Spann, Martin ORCID: 0000-0003-4645-3913, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Marketing science, 34 (2). 235 -250. CATONSVILLE: INFORMS. ISSN 1526-548X

Staebler, Samuel and Fischer, Marc ORCID: 0000-0002-9012-2292 (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84 (3). 46 - 68. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185