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2024
Fischer, Marc 
ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408
(2024).
Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
Management Science.
Catonsville, MD:
Institute of Management Sciences.
ISSN 0025-1909
2020
Stäbler, Samuel and Fischer, Marc ORCID: 0000-0002-9012-2292
(2020).
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
Journal of Marketing, 84 (3).
pp. 46-67.
Sage Publishing.
ISSN 0022-2429
2019
Fischer, Marc ORCID: 0000-0002-9012-2292
(2019).
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.
Marketing Science, 38 (2).
pp. 343-359.
INFORMS.
ISSN 0732-2399
2016
Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292
(2016).
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
Journal of Marketing Research, 53 (4).
pp. 515-534.
Sage Publishing.
ISSN 0022-2437
Fischer, Marc ORCID: 0000-0002-9012-2292, Shin, Hyun S. and Hanssens, Dominique M.
(2016).
Brand Performance Volatility from Marketing Spending.
Management science: Journal of the Institute for Operations Research and the Management Sciences, 62 (1).
pp. 197-215.
INFORMS.
ISSN 1526-5501
2015
Spann, Martin, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J.
(2015).
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
Management science: Journal of the Institute for Operations Research and the Management Sciences, 34 (2).
pp. 235-249.
INFORMS.
ISSN 1526-5501