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Journal Article
Eisingerich, Andreas B., Marchand, Andre 
ORCID: 0000-0002-2531-9881, Fritze, Martin P. and Dong, Lin
(2019).
Hook vs. hope: How to enhance customer engagement through gamification.
Int. J. Res. Mark., 36 (2).
S. 200 - 216.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Fritze, Martin P., Eisingerich, Andreas B. and Benkenstein, Martin (2019). Digital transformation and possession attachment: examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies. Electron. Commer. Res., 19 (2). S. 311 - 338. DORDRECHT: SPRINGER. ISSN 1572-9362
Fritze, Martin P., Marchand, Andre ORCID: 0000-0002-2531-9881, Eisingerich, Andreas B. and Benkenstein, Martin
(2020).
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership.
J. Serv. Res., 23 (3).
S. 368 - 386.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1552-7379
Holmqvist, Jonas, Wirtz, Jochen and Fritze, Martin P. (2020). Luxury in the digital age: A multi-actor service encounter perspective. J. Bus. Res., 121. S. 747 - 757. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-7978
Khan, Gohar F., Sarstedt, Marko ORCID: 0000-0002-5424-4268, Shiau, Wen-Lung ORCID: 0000-0001-7974-5168, Hair, Joseph F., Ringle, Christian M. and Fritze, Martin P.
(2019).
Methodological research on partial least squares structural equation modeling (PLS-SEM) An analysis based on social network approaches.
Internet Res., 29 (3).
S. 407 - 430.
BINGLEY:
EMERALD GROUP PUBLISHING LTD.
ISSN 1066-2243
Wirtz, Jochen, Holmqvist, Jonas ORCID: 0000-0001-9500-9099 and Fritze, Martin P.
(2020).
Luxury services.
J. Serv. Manage., 31 (4).
S. 665 - 692.
BINGLEY:
EMERALD GROUP PUBLISHING LTD.
ISSN 1757-5826