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Bekk, Magdalena, Spoerrle, Matthias, Hedjasie, Rebekka and Kerschreiter, Rudolf 
ORCID: 0000-0003-0281-0261
(2016).
Greening the competitive advantage: antecedents and consequences of green brand equity.
Qual. Quant., 50 (4).
S. 1727 - 1747.
DORDRECHT:
SPRINGER.
ISSN 1573-7845