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Journal Article
Bekk, Magdalena, Spoerrle, Matthias, Hedjasie, Rebekka and Kerschreiter, Rudolf ORCID: 0000-0003-0281-0261 (2016). Greening the competitive advantage: antecedents and consequences of green brand equity. Qual. Quant., 50 (4). S. 1727 - 1747. DORDRECHT: SPRINGER. ISSN 1573-7845