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2021
Florack, Arnd 
ORCID: 0000-0001-9906-0043, Koch, Teresa, Haasova, Simona ORCID: 0000-0002-3993-0462, Kunz, Sonja ORCID: 0000-0001-6196-3298 and Alves, Hans
(2021).
The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products.
J. Consum. Psychol., 31 (4).
S. 684 - 706.
CHICHESTER:
JOHN WILEY & SONS LTD.
ISSN 1532-7663